Using In-App Deeplinking To Promote Native App Content
Remember, back in the nineties, when Google and other search engines didn’t exist yet? Back then, the only way for a user to reach another web page was via a hyperlink. All web users had, in terms of discovery, was a big list called Jerry and David’s Guide to the World Wide Web, now known as Yahoo!.
The way the internet evolved up to today makes it almost impossible to think of it as a big bunch of pages hyperlinking to each other. Thanks to search engines, content aggregators, social media, and discovery and recommendation systems we can now navigate billions of websites and still find what we’ve been looking for.
In a sense, the app industry is still in its nineties. The Apple App Store is a rich-media example of that first web directory from Yahoo!’s Jerry and David: it’s a huge list of apps. Apart from text, images and catalog-style links there’s not much contextual information available. Each day about 300 apps get published in the iOS App Store alone, but most of them never even get close to the Top 100 list. Many perfectly good apps go by largely unnoticed, due to the nature of the app stores.
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