Using In-App Deeplinking To Promote Native App Content

Written by: Reinder de Vries, April 19 2015, in App Marketing

Remember, back in the nineties, when Google and other search engines didn’t exist yet? Back then, the only way for a user to reach another web page was via a hyperlink. All web users had, in terms of discovery, was a big list called Jerry and David’s Guide to the World Wide Web, now known as Yahoo!.

The way the internet evolved up to today makes it almost impossible to think of it as a big bunch of pages hyperlinking to each other. Thanks to search engines, content aggregators, social media, and discovery and recommendation systems we can now navigate billions of websites and still find what we’ve been looking for.

In a sense, the app industry is still in its nineties. The Apple App Store is a rich-media example of that first web directory from Yahoo!’s Jerry and David: it’s a huge list of apps. Apart from text, images and catalog-style links there’s not much contextual information available. Each day about 300 apps get published in the iOS App Store alone, but most of them never even get close to the Top 100 list. Many perfectly good apps go by largely unnoticed, due to the nature of the app stores.

Read the entire article: Using In-App Deeplinking To Promote Native App Content on AppTentive.

Reinder de Vries

Reinder de Vries is a professional iOS developer. He teaches app developers how to build their own apps at Since 2009 he has developed a few dozen apps for iOS, worked for global brands and lead development at several startups. When he’s not coding, he enjoys strong espresso and traveling.

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