Using In-App Deeplinking To Promote Native App Content
Remember, back in the nineties, when Google and other search engines didn’t exist yet? Back then, the only way for a user to reach another web page was via a hyperlink. All web users had, in terms of discovery, was a big list called Jerry and David’s Guide to the World Wide Web, now known as Yahoo!.
The way the internet evolved up to today makes it almost impossible to think of it as a big bunch of pages hyperlinking to each other. Thanks to search engines, content aggregators, social media, and discovery and recommendation systems we can now navigate billions of websites and still find what we’ve been looking for.
In a sense, the app industry is still in its nineties. The Apple App Store is a rich-media example of that first web directory from Yahoo!’s Jerry and David: it’s a huge list of apps. Apart from text, images and catalog-style links there’s not much contextual information available. Each day about 300 apps get published in the iOS App Store alone, but most of them never even get close to the Top 100 list. Many perfectly good apps go by largely unnoticed, due to the nature of the app stores.
Read the entire article: Using In-App Deeplinking To Promote Native App Content on AppTentive.
Join 11.000+ app developers and marketers
- Get a weekly curated list of app development tools, articles and resources in your inbox
- 10x your app installs with relevant App Store Optimization and app marketing strategies
- BONUS: Grab a free copy of the App Toolbox 2017 to supercharge your next app project
Most Popular Content
Grab the App Toolbox 2017 to learn how to save time building your app,
and how to 10x your app installs in the App Store. With the toolbox, you'll immediately know how to move forward to build better, more profitable apps.
Comments & Thoughts
On The Blog
As a Beginner App Developer, Should I Learn Swift or Objective-C?
On Quora, several times each week I get asked the same question: Should I learn Objective-C or Swift? Together with Dale Grant I dove in to come up with a good answer to this question -- read on.
Ultimate Guide To Building & Publishing Your First iPhone App
Are you considering making your own app? This is what you need to know. Learn about the app ecosystem, programming languages, toolsets, and time and effort involved. Let’s not tell you what you should know, but rather explain how you can actually get started today to get an app published in the App Store.