Chris Thomas on Data-Based Idea Validation and Building A Virtual Business On The Side
In this episode of The Reinder Show I’m joined by Chris Thomas from Hibermate.com, who explains how exactly he built his e-commerce store selling earmuffs for sleeping.
It turns out that validating a product idea for an e-commerce store is very similar to validating an app product idea! Chris used tools like AdWords, Google Suggest and Kickstarter to prove that his “earmuffs + eyepads” product idea was worth pursuing – and he turned out to be right.
Listen to this episode to find out:
- How to use freely available market data to validate your ideas
- How to build an MVP with Kickstarter
- Why tenacity and execution are so important
- Where to look for funding for your startup ideas
- Why feedback on your ideas, and sharing them, can save your business
- What it’s like to run a virtual business, without an office, from anywhere in the world
- How to use reviews from competitor’s products to carve out marketshare for yourself
Mentioned in this episode:
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