Chris Thomas on Data-Based Idea Validation and Building A Virtual Business On The Side

Written by: Reinder de Vries, November 18 2016, in App Marketing, Indie App Business

In this episode of The Reinder Show I’m joined by Chris Thomas from, who explains how exactly he built his e-commerce store selling earmuffs for sleeping.

It turns out that validating a product idea for an e-commerce store is very similar to validating an app product idea! Chris used tools like AdWords, Google Suggest and Kickstarter to prove that his “earmuffs + eyepads” product idea was worth pursuing – and he turned out to be right.

Listen to this episode to find out:

  • How to use freely available market data to validate your ideas
  • How to build an MVP with Kickstarter
  • Why tenacity and execution are so important
  • Where to look for funding for your startup ideas
  • Why feedback on your ideas, and sharing them, can save your business
  • What it’s like to run a virtual business, without an office, from anywhere in the world
  • How to use reviews from competitor’s products to carve out marketshare for yourself

Mentioned in this episode:

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Reinder de Vries

Reinder de Vries is a professional iOS developer. He teaches app developers how to build their own apps at Since 2009 he has developed a few dozen apps for iOS, worked for global brands and lead development at several startups. When he’s not coding, he enjoys strong espresso and traveling.

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