App Marketing and App Store Optimization
App Marketing is a cornerstone in any effort to make your app successful. It starts long before you build your app, and continues long after. What are effective marketing strategies you can use to increase app downloads?
A common mistake app developers make is beginning marketing their app too late. You build the app, publish it, and think: “How can I increase the amount of downloads for my app?” It’s better to focus on that question continually, and from the start of your app project.
Improving your app’s download rate is a continuous process, and it starts at the very beginning: your app idea. Even when you validate your business, you’re using app marketing strategies to pitch your idea to people, and you use marketing tools to measure their responses.
The typical app marketing approach involves App Store Optimization (ASO), a strategy very similar to Search Engine Optimization (SEO) for websites – but then for apps. You do keyword research, and try to improve the “ranking” of your app for certain App Store search keywords. App Store Optimization uses your app’s reviews, its landing page, app screenshots, localizations, and many more components, to improve the App Store ranking.
In addition to App Store Optimization, an effective marketing strategy can include content marketing, paid advertising, email marketing, partnerships, social media, app reviews, growth hacking, guerrilla marketing – it never stops!
You can check out one of the many articles on app marketing, below.
The Basics of App Store Optimization
You use App Store Optimization (ASO) to improve your app's ranking – and get more app downloads – in the App Store. In this article, we'll discuss the 3 most essential aspects of App Store marketing: your app's title, keywords, and screenshots.
27 App Marketing Strategies That Just Work
You built an app, but you have no clue about getting people to download and install it? In this article, we'll discuss 27 app marketing strategies that help you get more app installs and generate more revenue in the App Store.
App Onboarding: Best Practices for Mobile Apps
In this article, we're going to discuss how you can design an effective mobile onboarding workflow for your app. App onboarding helps users discover the value of your app. Let's get started!
Good Products Don't Need Marketing?
Developers often claim that good products don't need marketing. Is it though? In this article, I'll show you how that assumption leads to failure, and how you can overcome that.
How Viral Apps Spread
How do you create a viral app? The best apps have virality built into them. What is it about your app that makes people tell other people about it? Let's dive in.
Getting Started With App Marketing
Marketing is about making change happen, and marketing an app is no different. In this article, we'll discuss 3 important questions about app marketing. They are the foundation that you build your marketing upon.
How To Launch Your App Successfully With A Social Media Campaign
An estimated 2.77 billion people will use social media in 2019. A good social media campaign can help you reach the right users when you launch your app. But how? Let's find out!
8 Critical KPIs For Your App and How to Track Them
Knowing which KPIs to track is critical for your app’s success. In this article, we'll get into KPIs worth tracking and the tools you can use to track them.
How Do App Makers Become Rich in a Year, Month, Week or Overnight?
We all know the stories. A 12-year old makes an app and it becomes a success overnight. An unknown indie game developer becomes world-famous in a matter of hours and makes millions. How do they do it? What makes an App Maker successful and more important: how do you get rich fast making apps?
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