App Marketing

Marketing your app is essential for the success of your indie app. What are effective marketing strategies you can use to increase app installs?

Marketing is the practice of helping people find your app, so they can benefit from it. A common mistake of developers is thinking that good products don’t need marketing. Marketing about making change happen; not about shouting the loudest.

A great approach to app marketing is App Store Optimization, which focuses on your app page, improving your app’s ranking, and getting favorable App Store ratings. It’s also a great idea to build what people want…

Let’s get to it!


  • The Basics of App Store Optimization

    The Basics of App Store Optimization
    You use App Store Optimization (ASO) to improve your app's ranking – and get more app downloads – in the App Store. In this article, we'll discuss the 3 most essential aspects of App Store marketing: your app's title, keywords, and screenshots.

  • 27 App Marketing Strategies That Just Work

    27 App Marketing Strategies That Just Work
    You built an app, but you have no clue about getting people to download and install it? In this article, we'll discuss 27 app marketing strategies that help you get more app installs and generate more revenue in the App Store.

  • App Onboarding: Best Practices for Mobile Apps

    App Onboarding: Best Practices for Mobile Apps
    In this article, we're going to discuss how you can design an effective mobile onboarding workflow for your app. App onboarding helps users discover the value of your app. Let's get started!

  • Good Products Don't Need Marketing?

    Good Products Don't Need Marketing?
    Developers often claim that good products don't need marketing. Is it though? In this article, I'll show you how that assumption leads to failure, and how you can overcome that.

  • How Viral Apps Spread

    How Viral Apps Spread
    How do you create a viral app? The best apps have virality built into them. What is it about your app that makes people tell other people about it? Let's dive in.

  • How To Launch Your App

    How To Launch Your App
    Got an app idea? Awesome! Learn how to launch your app in the App Store, even if you don't have any coding experience. Get from idea to launch with these 9 steps!

  • Getting Started With App Marketing

    Getting Started With App Marketing
    Marketing is about making change happen, and marketing an app is no different. In this article, we'll discuss 3 important questions about app marketing. They are the foundation that you build your marketing upon.

  • How To Launch Your App Successfully With A Social Media Campaign

    How To Launch Your App Successfully With A Social Media Campaign
    An estimated 2.77 billion people will use social media in 2019. A good social media campaign can help you reach the right users when you launch your app. But how? Let's find out!

  • 8 Critical KPIs For Your App and How to Track Them

    8 Critical KPIs For Your App and How to Track Them
    Knowing which KPIs to track is critical for your app’s success. In this article, we'll get into KPIs worth tracking and the tools you can use to track them.

  • How Do App Makers Become Rich in a Year, Month, Week or Overnight?

    How Do App Makers Become Rich in a Year, Month, Week or Overnight?
    We all know the stories. A 12-year old makes an app and it becomes a success overnight. An unknown indie game developer becomes world-famous in a matter of hours and makes millions. How do they do it? What makes an App Maker successful and more important: how do you get rich fast making apps?