App Store Optimization: A Hands-On Guide for App Developers
When I started with making apps, a few years ago, I knew nothing about App Store Optimization. I think the App Store itself was no older than 2 years old at that time.
I made “Match Around”, a dating app looong before Tinder, that allowed you to mix and match with people around you (based on GPS). We even had a feature that allowed you to date on a moving train (technically, quite difficult).
We mostly marketed the app in local media. Got a bunch of newspaper interviews, 20-year old me even got a 2-hour photoshoot and a spread in a national magazine. Apps were up-and-coming at the time, and everybody wanted to know what kind of a person would make such an “app”. Then, we pitched the app to festivals: where people are, they must want to meet and date casually. We were right, and the app toured different festivals in The Netherlands.
Today, you can’t rely on local media to put forward your story. You’re competing with an international, borderless and barrier-less market of attention seeking app makers. There’s over 300 apps hitting the App Store every day. With good reason: Apple paid out 30 billion USD – that’s $ 30.000.000.000 – to developers up to today.
Guess what!? That 30 B didn’t go to each and every one of the indie developers. The 99% of it went to 1% of the developers, with the great majority getting exactly zilch coconut money.
Fortunately, with App Store Optimization, you can make a difference. See, with ASO you’re focusing on metrics that make your app rank better: its rank in the App Store top list (and in the search results) rises.
- A good app title that has keywords in them (but, what kind of keywords do your prospects use?)
- Compelling screenshots that show benefits, not features
- Asking for an app review at the right time
- Offering customer support when stuff goes wrong, so users don’t vent their frustration in public-facing app ratings
Master ASO, and you can double or triple your app installs in a matter of minutes.
Continue reading on Hongkiat: App Store Optimization: A Hands-On Guide for App Developers
Join 11.000+ app developers and marketers
- Get a weekly curated list of app development tools, articles and resources in your inbox
- 10x your app installs with relevant App Store Optimization and app marketing strategies
- BONUS: Grab a free copy of the App Toolbox 2017 to supercharge your next app project
Comments & Thoughts
On The Blog
The 2-Day Weekend Project Plan: Make Your Ideas Thrive
Making your own apps is a challenge, and often aspiring coders make the mistake of not planning properly. They get caught up in the high of a great idea, but that motivation quickly burns out by the time they're facing the first real challenge. Here's a project plan that will definitely help you out. It enables you to move from idea to execution quickly, and test the idea in the meantime. Go go go!
Building an Instagram-Like App with Parse and Swift
Parse, the mobile app platform, has one particularly interesting product: Parse Core. One of its features allows app developers to store data in the cloud, without worrying about setting up servers and designing a REST API. Parse Core is also locally backed, like Core Data, which makes it a very good solution for online-offline back-ends. This tutorial explains how to create an app that’s backed by Parse. We’ll create an Instagram-like app.
Swift Programming Cheatsheet
Learning a new programming language can be daunting. For all aspiring app makers, I’ve made a Swift Programming Cheatsheet to help with that! A cheatsheet shows you most important Swift programming keywords, statements and concepts. While you learn, you can rely on the cheatsheet to help you rememember all those narly programming words.
Why You Can't Copy an App from iOS to Android
An often heard question from clients and co-founders is what the difference is between iOS and Android, and why that translates to 2 times the development cost of one individual app. An app is an app, they think. Why can’t you just copy it from iOS to Android?