8 Critical KPIs For Your App and How to Track Them
Your app is your baby. You’ve coddled it, you’ve cherished it, you’re a first-class helicopter parent. Before its inception, you poured over the numbers, the logistics, the practicals, before making (what you assumed at the time) the best decisions for the app’s livelihood and ultimate prosperity – decisions that would positively affect your life and the life your app.
After the dawn of your app’s release, you realized that although you prepared like the ever-adoring parent that you are, you ultimately never could have fully prepared for what you and your app’s future held. So many new questions and matters arose, issues that only surfaced as you hit obstacles or were challenged by the app’s conduct.
Surely you have some analytics tools in your toolbox, but perhaps they’re just not cutting it. Definitely you planned to track certain metrics, but maybe others have come up along the way. What to do? Lucky for you, we’ve got answers.
Knowing which KPIs to track, and how, is critical for your app’s success. Tracking metrics is your strategy. Taking those metrics and using mobile analytics tools is the “follow through”. As Peter Drucker so wisely said:
“What gets measured [the right way] gets managed.”
Essential KPIs: The “Strategy”
Crucial Analytics Tools: The “Follow Through”
Each of these tools provide unique and innovative ways to measure your KPIs. Each tool is incredibly valuable and has its own unique USP. They all support Android, iOS, and hybrid operating systems.
A quantitative event tracking tool, Mixpanel is a great choice for mobile professionals in regards to crunching a range of data points and understanding the overall user journey on desktop, mobile web, and mobile apps. It is one of the market leaders when it comes to extensive event tracking and is utilized by top brands such as Ticketmaster, Intel, and Viber.
- A/B Testing
- Conversion Funnels
- Retention Cohorts
- Push Notifications
- Automatic Insights
Platforms supported: Android, iOS, web, mobile web
Pricing: Free/Paid (depending on size of company)
Best known for its highly detailed crash reports, Crashlytics considers a wide range of factors such as: device, battery status, charge in progress, proximity sensor, and wifi connection. An added bonus is that Crashlytics sends a friendly alert to its clients if any crash goes unresolved after a certain period of time.
- Comprehensive crash reports
- Real-time processing
- Real-time alerts
- Smart charts on crash trends and insights
Platforms supported: Android/iOS
Firebase, Google’s app suite for mobile developers, gives you one dashboard that you can view user behavior and cross-network campaign performance. Additionally, Firebase supplies you with an assortment of tools to develop your app on the Firebase platform. Plus, you can export all of your raw data to BigQuery for custom querying.
- Crash Reporting
- Deep linking performance
- In-app purchase data
Platforms supported: Android/iOS
Pricing: Free/Paid (depending on size of app)
Another high quality event tracking tool, Keen.io is a cloud-based platform that allows developers to stream, compute, and access all events through a single API. With Keen.io, developers can remain flexible with customized infrastructure while giving users the best user experience possible.
- Event tracking
- Real-time analytics
- Full resolution queries
- Smart charts
Platforms supported: Android, iOS, web, mobile apps, backend servers, smart devices (anything IoT)
Pricing: Free/Paid (depending on amount of data/other add-ons)
Wrap It All Up
We created this list to get the wheels turning, so you can seek answers to the most crucial questions within your app. Of course there are plenty of other KPIs that you can monitor, but we chose the eight above for the influence and results that they deliver.
You and your app have experienced a long journey together already, but the excitement only continues. Your app deserves all the attention possible–after all, it is your baby!
Now that you have the toolbox, it’s up to you to implement these KPIs and analytics tools as you see fit. Happy Tracking!
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